Social Narratives are the product.
The board is the feed. Lane openings, new #1s, overtakes and photo finishes become short posts you can share on X, written from real board events, never invented metrics. Spectrum kickstarts the feed by building and marketing its own Desks.
Written from the race log.
Every post below comes from a real board event this season. Cards marked Example format on the ring show what each event kind reads like.
🏁 Spectrum Web Co opens /eng. Seat price $5. Next raise $10. desklanes.lol/lanes/eng
From seat to story.
No models, no projections, no invented numbers. If it did not happen on the board, it is not in a post.
A seat is paid
Checkout confirms the payment and the seat joins its lane.
The race engine logs it
The engine replays the lane and the race windows and writes the event: a new #1, an overtake, a photo finish.
A template writes the post
Each event kind has one template. It cites only the Desks, lanes and prices in the event.
You post it
Copy the post or open it on X. Desk Lanes never posts for you.
Make the next story.
Open a lane for $5 or raise #1 by $5. The race log picks it up the moment checkout confirms payment.